The design was inspired by an event I attended at the O2 and also the creative that was already on the website (showing a music gig). I hoped that this would strike a resonance with regular visitors to the website and also enhance the ATL marketing taking place within the Polish segment. Paramount to this was of-course keeping the branding consistent and inline with the whole campaign, but also being highly visible on a high traffic website without being too in your face!
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