11.10.13

New Lyca Dynamic Display templates









I recently was asked to refresh the dynamic display ads for Lycatel across all brands. Here is the basic design/animation I came up with. By making the ads as flexible and simple as possible I hope to bring the content to the forefront and keep the weight to an absolute minimum without compromising quality of image (all adhering to IAB standards). Above are a few examples of the new design that draws text from an XML feed using AS3:

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